"Just Do It" - a marketing dream. Only made possible by Phil Knights vision to make Nike the number one sports brand in the world. Named after the Greek Goddess of Victory and started in 1964, Nike, headquartered in Beaverton, Oregon, have been pioneers in the popularization of modern footwear and sporting apparel. If the signing of Michael Jordan in 1983 made the sporting world sit up and take notice as he dominated basketball for two decades, the golf community was in for a real shock in 1996. A minnow in the golf equipment market back then, someone called Eldrick changed all that forever. When Tiger Woods was signed for $60million before hitting a shot as a pro, all the pundits shook their collective heads. Twelve years on, who's laughing now? Tour Usage: Tiger Woods, Paul Casey, KJ Choi, Trevor Immelman www.nike.com/nikegolf
