After purchasing a company called Hickory Sticks in 1983 Ely Callaway set about turning Callaway Golf into one of the biggest golf brands in the world. A key player in the popularisation of metal woods, Callaway now offer top grade products in every category. Massive use on every Professional Tour confirms Callaway is a force to be reckoned with. Tour Usage: Phil Mickelson, Ernie Els, Charles Howell III www.callawaygolf.com