Callaway set about turning their company into one of the biggest golf brands in the world after purchasing a company called Hickory Sticks in 1983 . A key player in the popularisation of metal woods, Callaway now offer top grade products in every category. Massive use on every Professional Tour confirms Callaway is a force to be reckoned with. The company was lauded as being the first to break into the large headed driver market with the launch of the Great Big Bertha and Callaway has continued to be at the forefront of technology in the golf market ever since.

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