Yonex was founded in 1946 by Minoru Yoneyama as a producer of wooden floats for fishing nets. The company was later forced out of this market because of the invention of plastic floats. This led to a commitment by Yoneyama to never again be left behind by technological advancements. The innovation that fuels Yonex was born. With a huge tennis and badminton presence on the major tours, Yonex is a brand that has innovated right from the word go. From widebody badminton rackets to graphite tennis rackets, Yonex have ked advancements in many sports. In the 70's Yonex began to experiment with graphite shafts for both tennis and badminton rackets and found that these would also be useful for golf clubs. Modern day Yonex golf clubs are extremely forgiving, lightweight, powerful and importantly, very easy to use. With past endorsees including Phil Mickelson, Colin Montgomerie and Ryo Ishikawa, Yonex are a force to be reckoned with.