Golf Pride have been the global leader in golf grip innovation and technology for the last six decades - from the invention of the slip-on grip to groundbreaking advancements in cord with the new Golf Pride Brushed Cotton Technology (BCT) to the introduction of the hybrid category of grips. Golf Pride grips can lay claim to more major wins than any other golf grip company. More than 80% of Tour professionals choose to play Golf Pride grips and not one is paid to do so. In this age of massive endorsement deals, that's the strongest endorsement of all. Whether you're a Tour Pro playing a major, a rising amateur, or an everyday golfer, you can rest assured knowing you're playing the #1 Grip in Golf.