THIS SUMMER, the biggest event in Scottsdale Golf history arrives in Birkdale for an unforgettable major week experience. From Monday 13th to Sunday 19th July 2026, Southport & Birkdale Sports Club — just a 10-minute walk from Royal Birkdale Golf Club — will transform into the ultimate festival-style destination, and the best part is there’s free entry all week, with no golf tickets required. Limited glamping is also available to book at Birkdale Glamping for those wanting to stay right in the heart of the action.

Expect a full week packed with live golf on the big screen alongside World Cup football, brand activations and challenges, huge giveaways, limited-edition merch, food, bars and entertainment, an outdoor simulator range, and live DJs bringing the energy every day. Players, celebrities and influencers will all be part of the atmosphere, alongside one very special centrepiece, our Long Putt Challenge! 

This won’t just be another event during major week — it’s set to become the go-to destination of the summer. Read more about the event below...

OUR MAJOR ACTIVATIONS

THE ULTIMATE LONG PUTT CHALLENGE
Coming to Birkdale this July is 65ft of excitement. Breaks, bunkers, hazards and pure pressure. Can you step up to the challenge and sink the putt with all eyes on you? 

Should you make it? It'll most DEFINITELY be worth your time...

L.A.B. GOLF FITTING EXPERIENCE
By now we're sure you've seen our incredible L.A.B. Golf Centre of Excellence locations and all that they have to offer. If you've been unfortunate enough to not have experienced all that we have to offer, fear not, coming to our Birkdale set up is a one-of-a-kind L.A.B. Fitting experience. Available to book now HERE

RETAIL POP UP
We're bringing our retail offerings with us. With limited edition Major drops from some of the hottest brands, you can get your hands on some exclusive merch, only found at our Scottsdale Golf retail pop up throughout the week of the Major. 

THE STRIKE STATION
It wouldnt be a Scottsdale Golf event if we didnt give our guests the full experience and we've teamed up with the folks at Boxgolf UK to do just that. Our shipping container driving range will be hosting our Long Drive Challenge and Nearest The Pin competitions, with prizes to be won all week, you wont want to miss this. 

BOOK YOUR TICKETS 👉 HERE