When it comes to fairway woods, Yonex does something very, distinctive to others in the marketplace - diagonal grooves.
Yonex finds themselves in a challenging situation. It's difficult to get noticed in the fairway woods market if you've not got a marketing budget which often can run into the vast amounts of money, or have the trickle-down effect from drivers getting used by the world's best week in, week out on the PGA and European Tour. With this being the case, then it's down to the clubs themselves to do the talking and deliver efficiency which stands apart from the crowd.
A part of Yonex's Groove Flow concept, the slanted grooves help to prevent turf and humidity from coming in-between the clubface and the ball, steadying the ball flight by lessening left and right side spin for additional accuracy. In comparison, drivers in the family tend to have verticle grooves to stimulate more backspin and an upwards trajectory.
Yonex also designs and builds the shafts employed by their golf clubs. Achieving this together with the clubhead enables their technicians to get every attainable yard out of their designs.
Removed from innovation, what can easily be considered standard, Yonex also employs a carbon crown to help free up mass to enhance forgiveness and produce an easy launch - helped by an increased and shallower face which enhances the size of the sweet spot.
Yonex utilises the most up-to-date in research, design, and manufacturing, to help make the best fairway wood for mid to high-handicap golfers, providing them with what they need, without unnecessary sacrifice.
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