The golf wear of today is almost unrecognisable when compared to that worn on the fairways twenty years ago and it has become a much more appealing blend of contemporary fashion and technical construction. The modern golfer demands more versatility from their golf apparel, and they want clothing that looks just as good off the course as it does when they are striding the fairways. Fans of the diamond laden patterns found on the golfing lambswool sweaters of yesteryear should probably look away now. 

PUMA have been one of the driving forces behind this shift towards more contemporary casual garments and has culminated in the release of their Excellent Golf Wear (EGW) capsules. Consisting of high-performance sportswear these superb garments have been designed to cater for the needs of the modern golfer whilst not being obviously recognisable as golf clothing. This makes them equally well suited to a few cheeky drinks with friends or for wearing for a trip to the shops.  

Puma have taken inspiration from both sports and street culture to develop the lifestyle silhouettes found within the EGW range and they deliver excellent on course functionality and supreme levels of comfort all presented with an appealingly relaxed aesthetic.  

Speaking on the release of EGW’s second year collection, Chris MacNeill, Senior PLM, PUMA Golf apparel stated 

“We’re seeing more golfers gravitate to lifestyle, relatable gear that better suits their everyday lives, and that’s exactly what EGW does. It delivers a lifestyle aesthetic, with comfortable fabrics that performs as well off the course as on. This collection aligns with PUMA’s goal to push the game forward, set trends in the golf fashion space, and appeal to a consumer who enjoys golfing at any level but doesn’t always want the traditional golf look. Even the branding on EGW is different than you’ll normally see from PUMA.” 

The PUMA EGW collection consists of hooded jackets, crew neck sweaters, henley polo shirts, joggers and shorts and is available to buy now on the Scottsdale Golf website. Spread the cost of your new purchases over 3 months, completely interest free, by selecting the Klarna option at checkout. If you are one of the growing number of golfers that expects more from their apparel, then get involved with the PUMA EGW range, and start owning the fairways in style. 

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