Oakley was started by Jim Jannard in 1975 in his garage with an initial investment of just $300. The name Oakley came from Jannard's dog. Oakley soon grew to the behemoth it is today, with sunglasses used the world over in sports from Golf to Snowboarding. Oakley have always had a great representation from some of the world finest athletes. Sporting heroes such as Shaun White, Ian Poulter, Rory McIlroy and Michael Jordan have graced the sporting stage with a large "O" prominently displayed.